In the dynamic world of hospitality, delivering exceptional guest experiences is crucial for building loyalty and driving revenue. As technology continues to evolve, Customer Relationship Management (CRM) software has become an essential tool for hotels, resorts, and other hospitality businesses to manage guest interactions, personalize services, and streamline operations. In 2025, a new generation of hospitality CRM solutions is empowering businesses to stay ahead of the curve, offering advanced features tailored to the unique needs of the industry. This article explores the best hospitality CRM software of 2025, highlighting their key functionalities, benefits, and how they can transform guest engagement.
Cendyn
Cendyn is a leading provider of cloud-based software and digital marketing solutions for the hospitality industry. Their platform specializes in CRM, sales, and revenue management, helping hotels personalize guest experiences and drive profitability. With advanced data analytics, Cendyn enables hotels to deliver targeted marketing campaigns and streamline operations. The company serves thousands of hotels worldwide, making it a trusted partner for hospitality businesses.
Dailypoint
Dailypoint is a comprehensive CRM and data management platform designed for the hospitality sector. It consolidates guest data from multiple sources to create a central guest profile, enabling personalized marketing and improved guest engagement. Dailypoint offers tools for marketing automation, loyalty programs, and analytics. Its focus on data privacy and GDPR compliance makes it a reliable choice for hotels seeking to optimize guest relationships.
Mailchimp
Mailchimp is an all-in-one marketing platform widely known for its user-friendly email marketing services. While not exclusive to hospitality, many hotels and resorts use Mailchimp to manage email campaigns, automate communications, and analyze engagement. The platform offers robust tools for audience segmentation, A/B testing, and marketing automation. Its scalability suits businesses of all sizes, from small boutique hotels to large chains.
Salesforce
Salesforce is a global leader in customer relationship management (CRM) software, offering a customizable platform used across various industries, including hospitality. Its cloud-based solutions help hotels manage guest information, sales, marketing, and customer service. Salesforce’s integrations and AI-driven insights empower hotels to deliver personalized guest experiences and increase operational efficiency. Its extensive ecosystem supports businesses of all sizes.
Revinate
Revinate specializes in CRM and guest data management for the hospitality industry. The platform enables hotels to collect, analyze, and act on guest feedback to improve service and drive loyalty. With email marketing, reputation management, and survey tools, Revinate helps properties enhance guest engagement and increase direct bookings. Its focus on actionable insights makes it a valuable partner for hotels seeking to boost guest satisfaction.
SHR CRM
SHR CRM provides advanced customer relationship management solutions tailored for hotels and resorts. The platform integrates with existing property management systems to centralize guest data and automate marketing communications. SHR CRM’s features include guest profiling, targeted offers, and loyalty program management. Its goal is to help hotels increase direct bookings and foster long-term guest relationships through data-driven insights.
HiveTech
HiveTech delivers innovative technology solutions for the hospitality industry, focusing on CRM, operations, and digital marketing. Their platform helps hotels streamline processes, enhance guest engagement, and improve operational efficiency. HiveTech offers customizable tools that integrate with existing hotel systems. The company’s emphasis on adaptability and modern technology makes it a growing choice among forward-thinking hospitality businesses.
HotelAppz
HotelAppz is a CRM and guest data platform designed specifically for hotels and hospitality groups. It aggregates guest information from multiple sources, enabling hotels to deliver personalized marketing and improve guest experiences. HotelAppz offers marketing automation, campaign management, and analytics tools. Its user-friendly interface and seamless integrations help hotels maximize the value of their guest data.
Amadeus GMS
Amadeus GMS (Guest Management System) is part of the Amadeus suite of hospitality solutions, offering comprehensive CRM and guest engagement tools. The platform enables hotels to manage guest profiles, personalize communications, and drive loyalty. Amadeus GMS integrates with other Amadeus products for a seamless operational experience. Its global presence and robust features make it a preferred choice for hotels seeking scalable CRM solutions.
GuestDriver
GuestDriver is a guest engagement and CRM platform designed for the hospitality sector. It assists hotels in collecting guest data, managing communications, and delivering personalized offers. GuestDriver’s tools help improve guest satisfaction, increase direct bookings, and foster loyalty. The platform’s focus on automation and data-driven insights supports hotels in optimizing their marketing strategies.
Additive+
Additive+ specializes in digital marketing and CRM solutions for hotels and tourism businesses. The platform offers tools for email marketing, automation, and website personalization, enabling properties to enhance their direct sales and guest engagement. Additive+ integrates guest data from various sources to support targeted marketing campaigns. Its user-friendly approach and focus on results make it popular among European hotels and resorts.
Bookboost
Bookboost provides a guest messaging and CRM platform for hotels aiming to enhance direct communication with guests. The system supports multichannel messaging, allowing hotels to engage guests before, during, and after their stay. Bookboost helps increase guest satisfaction, encourage direct bookings, and improve operational efficiency. Its intuitive platform is used by independent hotels and chains across Europe and beyond.
Experience Hotel
Experience Hotel offers a CRM and marketing automation platform tailored to the needs of the hospitality industry. It enables hotels to centralize guest data, automate communications, and personalize guest interactions. The platform includes tools for guest surveys, reputation management, and direct marketing. Experience Hotel’s solutions help properties increase guest satisfaction and drive repeat bookings.
HubSpot
HubSpot is a renowned inbound marketing, sales, and CRM platform used by businesses across industries, including hospitality. Hotels use HubSpot to manage guest relationships, automate marketing campaigns, and analyze customer data. The platform provides tools for email marketing, content management, and lead nurturing. Its scalability and extensive integration options make it suitable for both independent hotels and large chains.
Hapi
Hapi is a data integration and connectivity platform built for the hospitality industry. It enables hotels to centralize guest data from various systems, improving CRM capabilities and operational efficiency. Hapi’s API-driven approach allows for seamless integration with major hotel technology vendors. By facilitating data exchange and automation, Hapi helps hotels deliver more personalized guest experiences and informed business decisions.
Conclusion
Selecting the right hospitality CRM software can make a significant difference in how businesses connect with guests and optimize their operations. The top CRM solutions of 2025 offer powerful tools for guest management, marketing automation, and data-driven decision-making. By leveraging these platforms, hospitality businesses can enhance guest satisfaction, foster long-term loyalty, and stay competitive in an ever-evolving market. Whether you’re a boutique hotel or a large resort chain, investing in the best hospitality CRM software will position your business for success in the years to come.
